Radio advertising through barter
Radio reaches people while they drive, work and commute, often in a specific city. Radio media barter lets you exchange your products or services for airtime and on-air mentions.
BarterUp helps you explore stations and formats that suit your audience, from short spots to branded segments.
Talk to us on WhatsAppRadio formats you can explore
Radio spots and jingles
Scheduled ads across chosen time bands.
RJ mentions
Live reads and conversational mentions by presenters.
Interviews and features
On-air conversations about your brand or offering.
Contests and giveaways
Your products used as prizes, with on-air credit.
Availability depends on media owners, locations and timing for each campaign.
How radio barter works
Understand
We learn what your business sells, what inventory or services you can offer, and who you want to reach.
Evaluate
We look at the value of what you can offer and which media options suit your goals and budget.
Match
We connect your offer with media owners who can accept it in exchange for advertising space or airtime.
Execute
We help coordinate the agreed terms, creative timelines and the campaign going live.
Who it suits
- Local and city-focused businesses
- Restaurants, retail, events and service businesses
- Brands with products that work well as listener prizes
Questions about radio barter
Can I advertise on radio through barter?
Yes, where stations accept barter. Products that can be used for contests or giveaways are often a good fit.
Can I target one city?
Yes. Radio is largely city-based, which makes it suitable for local campaigns.
Who creates the radio ad?
This depends on the arrangement. Some stations help with production; otherwise you provide the creative. We clarify this before confirming.
Tell us what your business can offer
Share your products, services or inventory and the audience you want to reach. We will explore what is possible.
Talk to us on WhatsApp