Outdoor advertising through barter
Billboards, hoardings and outdoor screens build presence in the places your customers pass every day. Outdoor media barter lets you secure these sites in exchange for your products, services or inventory.
BarterUp works with you to understand which cities and locations matter for your brand and explores OOH media owners open to barter.
Talk to us on WhatsAppOut-of-Home (OOH) formats you can explore
Billboards and hoardings
Large-format sites on highways, main roads and city junctions.
Digital outdoor screens
LED screens in high-footfall areas, malls and commercial hubs.
Mall and airport media
Indoor placements where shoppers and travellers spend time.
Brand installations
Kiosks, standees and on-ground branding at selected venues.
Availability depends on media owners, locations and timing for each campaign.
How out-of-home (ooh) barter works
Understand
We learn what your business sells, what inventory or services you can offer, and who you want to reach.
Evaluate
We look at the value of what you can offer and which media options suit your goals and budget.
Match
We connect your offer with media owners who can accept it in exchange for advertising space or airtime.
Execute
We help coordinate the agreed terms, creative timelines and the campaign going live.
Who it suits
- Retail, real estate and consumer brands targeting specific cities
- Businesses opening new outlets or entering new markets
- Brands wanting visible, local presence alongside digital campaigns
Questions about out-of-home (ooh) barter
Can I get billboards on barter in India?
Yes, subject to the media owner's acceptance and site availability. BarterUp helps match your offer with outdoor media owners.
Can I choose the city or location?
Tell us the cities and areas you want to cover. We explore what is available on barter there and share the options.
Who handles printing and mounting?
This is agreed as part of each arrangement. We help clarify what is included before anything is confirmed.
Tell us what your business can offer
Share your products, services or inventory and the audience you want to reach. We will explore what is possible.
Talk to us on WhatsApp